Forcepoint Expands Brand Campaign to Emphasize the Human Side of Cybersecurity
Introduces “Protecting the Human Point” to mainstream audiences
AUSTIN, Texas – July 11, 2017 – Global cybersecurity leader Forcepoint today announced the launch of a new brand campaign that brings to life the company’s innovative market positioning: Protecting the Human Point.
The new brand campaign’s central theme of “protecting the human point” reflects the shift in the current security paradigm, which is largely technology-oriented, to focus on people as they interact with critical data and intellectual property. The campaign builds on Forcepoint’s original research, which shows the critical role of understanding human behavior and intent in transforming cybersecurity for enterprises and government agencies. The multi-channel campaign creative, including broadcast and digital video, social media, out-of-home and print advertising, emphasizes that only a human-centric security approach can assess cyber intent and adapt protection for an organization’s employees, critical business data and IP.
Praveen Asthana, chief marketing officer at Forcepoint said, “Our 20-year history of defending people, communities and governments informs Forcepoint’s mission to protect the human point, where data is most valuable and vulnerable. We believe that people are your organization’s best defense, and this unique approach therefore requires a human face for security.”
- Video: Everyone to the Defense
- Video: Burning Question
- Forcepoint Insights Blogs: Putting a Human Face on The Human Point and Bringing The Human Point to Life
- Forcepoint Human Point landing page www.forcepoint.com/thehumanpoint
- Human Point campaign assets landing page
- Forcepoint The Human Point Survey
- Forcepoint 2017 State of Cybersecurity Whitepaper
Forcepoint is transforming cybersecurity by focusing on what matters most: understanding people’s intent as they interact with critical data and intellectual property wherever it resides. Our uncompromising systems enable companies to empower employees with unobstructed access to confidential data while protecting intellectual property and simplifying compliance. Based in Austin, Texas, Forcepoint supports more than 20,000 organizations worldwide. For more about Forcepoint, visit www.Forcepoint.com and follow us on Twitter at @ForcepointSec.
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