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segunda-feira, fev 24, 2020

Modernizing Enterprise Security Pricing with Forcepoint Advantage

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More than a $1 trillion is expected to be spent on cybersecurity by 2021 yet the rate of data breaches continues to escalate instead of abate. Business at the speed of digital innovation requires security leaders to purchase and rapidly deploy security solutions to protect the business while also dynamically addressing their evolving cybersecurity program needs. Those slow to adopting a modern cybersecurity posture with broad visibility and insights into human behavior across an endpoint, network and cloud infrastructure will ultimately determine which businesses grow securely over the next decade or fade away.

Organizations struggle to keep up with the complexity of managing numerous point product categories, including subscription to multiple security-as-a-service offerings, as they tackle the challenge of protecting their users and data in a hyper-connected world. To make matters worse, organizations only use partial capabilities from these point product categories and as a service offerings resulting in weak and ineffective security controls. Security leaders are also burdened with not just maintaining license and compliance management, but also keeping up with renewals and true-ups within the subscription periods. Adoption of an individual security product category means another negotiation with three to five vendors hoping to secure the business. It’s a pattern repeated over and over again, with no real way to measure overall if the organization is getting a good deal or not. The buyer can only hope.

Let’s take a simple example.  Three years ago, an organization interested in gaining visibility into shadow IT, acquired a Cloud Access Security Broker.  The following year, the organization’s business needs required the ability to secure critical data in 3rd party cloud services and SaaS applications and adopted a Cloud Data Protection solution. And, then a year later, after discovering a new data breach added an enhanced Data Loss Prevention on the endpoint. Three problems. Three separate products. Three separate transactions.  

Instead, what if organizations could simplify acquiring converged security solutions, allowing them to focus on driving value, and help them broaden their security coverage while spending less money? Most portfolio security vendors have responded to this question with versions of an Enterprise License Agreement (ELA) models.  The problem with these traditional ELA models, customers get a catalog of un-related point products whether they want them or not. These purchases result in shelf-ware and costly redundant purchases of point products for addressing new security challenges.  What if there were a simpler, more transparent and flexible way to address an organizations’ ability to broaden their security coverage while spending less money? This is the question we are addressing with the introduction of Forcepoint Advantage – a modern cybersecurity industry pricing and packaging with an unlimited consumption, subscription model.

Forcepoint Advantage delivers enterprises optimal cloud flexibility to securely embrace the $100 trillion competitive advantage digital transformation offers today. And, with Forcepoint Advantage enterprises are no longer locked into archaic fixed adoption schedules or unwanted shelf-ware. They now have the flexibility to build and grow a security program tailored to their business needs today with future-proofing capabilities for years to come. 

Forcepoint Advantage - Flexibile Enterprise Licensing Program

For the example referenced earlier, organizations can subscribe to the Forcepoint Advantage data protection solution packaged with related capabilities for targeted use cases to protect data on-premises and in the cloud. This includes the flexibility to utilize the subscription for on-premises, hybrid- and cloud-only services at the pace of their business and in harmony with their growing digital business needs.

Only Forcepoint Advantage’s subscription-based program delivers enterprises a comprehensive cybersecurity platform with unlimited growth and enterprise support – all at a cost savings of more than 30% lower total cost of ownership.  For a single per-user pricing, enterprises gain access to Firewall with built-in SD-WAN, Secure Web Gateway (SWG), CASB, and DLP software and more, versus per feature and multiple pricing metrics-based models offered by competitors. 

Forcepoint believes cybersecurity vendors should be an enabler for securing digital business today – by empowering organizations with an optimized security spend through consolidation of point product categories into an extensible cloud platform that provides savings to help fund their digital transformation projects. This is the modern cybersecurity path forward to get ahead of today’s ever-evolving threat landscape. Learn how your organization can get started on the path by visiting https://www.forcepoint.com/deployment/deployment-options.

About the Author

Ravi Srinivasan

Ravi Srinivasan serves as vice president of solution and platform marketing at Forcepoint, where he spearheads the marketing transformation towards leading with solutions and a converged security platform. Prior, he led IBM Security strategy and product management for Identity, Data, Application...