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Gartner®: 2025 Market Guide for Data Loss Prevention

“By 2027, 70% of CISOs in larger enterprises will adopt a consolidated approach to address both insider risk and data exfiltration use cases.”

DLP software has the potential to meet the evolving challenges of preventing data loss, managing sprawling privacy and regulatory concerns and adapting to the risks presented by new technologies like GenAI.

In the 2025 edition of the Market Guide for Data Loss Prevention, Gartner® identifies the key use cases, mandatory and common capabilities, and comparable DLP software vendors. It provides critical analysis for organizations evaluating DLP, including:

  • A breakdown of the Enterprise DLP, Cloud-native DLP and Integrated DLP categories
  • The importance of native data classification, insider risk capabilities and adaptive risk-based approaches to enforcement
  • How Data Security Posture Management supports Data Access Governance by addressing over-permissive, unstructured data

Read the report and understand why Gartner® recommends organizations:

“Invest in a DLP solution that can understand the full context surrounding the data, identify baseline user risk, and compare subsequent actions to the baseline activity by gathering contextual clues about the who, what, when and where of the data. This should be a priority for organizations with heightened concern about insider risk.”

Gartner Market Guide for Data Loss Prevention, Andrew Bales, Franz Hinner, 9 April 2025

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