Gartner®: Market Overview for Data Loss Prevention
The DLP market is mature, but multiple forces are creating new data risks. Autonomous agents and GenAI are introducing new ways for sensitive data to leak, and the line between data loss and insider risk is disappearing.
Gartner® explores how modern DLP is evolving: user-centric, adaptive, risk-based and AI-enhanced, and increasingly integrated with DSPM, SSE and insider risk management.
What you’ll learn:
- How agentic AI and GenAI are creating new data exposure risks across user and agent workflows
- Why DLP and insider risk management are converging
- How AI-enhanced detection is helping to dramatically reduce false positives and aid investigation and remediation
- Flexible deployment strategies that protect data in transit, at rest and in use across SaaS, IaaS and hybrid environments
- How MCP and AI assistants are emerging as new ways to simplify DLP investigation and remediation
- Why DLP must integrate with broader tools including DSPM, SSE and endpoint protection
Download the report for the Gartner® view of where the DLP market is heading and what to prioritize next.
Gartner, Market Overview for Data Loss Prevention, Andrew Bales, Paulo Aresta, Jaimie Anderson, Rahul Balakrishnan, 21 September 2026.
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