Like I mentioned before, generative AI (and ChatGPT in particular) have created a huge stir across all types of organizations and functions. While many organizations are putting a huge pause on AI while they work to “figure it out,” many individuals have been leveraging the transformative power that comes with generative AI.
Unlock the Potential of AI, Securely
AI is already beginning to impact departments within organizations. One clear area is Marketing. In a Q1 2023 survey, Forrester found that “41% of B2C marketing leaders in the US are experimenting with ChatGPT, and 19% have already used ChatGPT in their marketing efforts.” Forrester also predicts that “Generative AI technologies are poised to revolutionize how marketing delivers more speed, scale, and precision. As this happens, brands and marketing providers must safeguard their executions from the shortcomings of nascent generative AI technology and prepare their teams for an AI-powered marketing future.”
What are some of these “shortcomings?” Accuracy in responses is one large area – ChatGPT isn’t 100% accurate – especially with marketing claims. Trusted AI governance for many is a concern. Often the biggest concern is potential exfiltration of sensitive information.
Marketers can be privy to confidential information from product roadmap details to acquisition plans and beyond. Confidential information needs to stay that way. That’s why it’s imperative for marketers to have a clear understanding of how to handle sensitive information and Intellectual Property (IP) of an organization. With Forcepoint Data Security, we can enable marketers to take advantage of the upcoming renaissance with all the speed and creativity it promises while protecting exfiltration of an organization’s sensitive information.
- Watch this video to see how Forcepoint can help marketers utilize ChatGPT as well as other generative AI tools.
- Check out our “Safely use AI tools with Forcepoint Data Security” playlist on YouTube for more use case examples that show how Forcepoint helps unlock productivity across multiple business functions including software development, IT and more.
- See this page for more information or reach out to talk to an expert.